The Basics Of Starting a Yoga Business

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Yoga has been one of the most popular practices for people looking to stay healthy and fit in recent years. People are starting to take up yoga as a career, and this is great news for those wanting to make money while working on their health. However, once you decide to start your own business, there are many aspects that need attention. How do you find clients? What are the mechanics of the business? This article breaks down all the basics so you can get started on your own successful yoga business.

What is a Yoga Business?

A yoga business is a type of business that sells yoga products or services. This can include classes, DVDs, reading materials, and more. There are many different ways to start a yoga business, so it’s important to research what’s available before starting anything.

Why Start a Yoga Business?

The yoga industry is worth over $10 billion and is growing rapidly. There are plenty of reasons to start your own yoga business, but here are five of the best:

1. You can set your own hours.

Yoga businesses can be run as a part-time or full-time endeavor. If you want to work flexible hours, this is the business for you!

2. You can choose your own clients.

If you love working with people and have a knack for connecting with them, starting your own yoga business could be the perfect fit for you. You’ll be able to choose your clients based on their needs and wants, rather than following a class schedule or studio guidelines.

3. You can make your own income.

There are several ways to make money as a yoga business owner: charging for classes, selling products, offering group sessions, and more. The sky’s the limit!

4. You can set your own prices.

As long as you’re providing quality services and meeting client expectations, you can charge whatever prices you want! This gives you great flexibility in terms of pricing and allows you to make a healthy income.

How to Start a Yoga Business

There are a few things you’ll need to get started in the yoga business: a yoga studio, a teacher certification, and marketing savvy. Here’s what you need to know to get started:

1. Choose a Yoga Studio Location

The first step is finding the right yoga studio location. Before making any decisions, consult with your local authorities about zoning laws and regulations. You’ll also want to make sure that the space is accessible and safe. Some considerations include size (the studio should be able to accommodate at least 30 students), sunlight exposure, parking availability, and noise levels.

2. Get Teacher Certification

Next, you’ll need to get certified as a yoga teacher. There are many certification programs available, and each has its own requirements and benefits. The most common certification program is the 200-hour Yoga Alliance certification program. However, there are other programs available, such as the 200-hour Iyengar Yoga Alliance certification program or the 150-hour Sufi Yoga teacher training program.

3. Network And Build A Client Base

The next step is to build a network of clients and teachers. Start by attending yoga festivals and conventions in your area and meeting other practitioners. Once you meet like-minded people, network with them and ask them to refer you to their friends. Eventually, you’ll have a small group of solid clients and teachers around you who will provide positive referrals for future clients. Once you have a large following, the word will get around and more people will start hearing of your business.

4. Yoga studio You can start a yoga studio as well, either on your own or in partnership with another teacher. Keep in mind that most studios cost between $50,000 and $150,000 to start up – so be prepared to come up with the capital if you’re starting a school of your own. However, many studios are started on an “as-needed” basis for instructors to use for private lessons. This allows you to start a school simply by renting a studio out for one-on-one yoga instruction sessions, which is how many studios are started in the first place. If you want to start your own studio, however, you’ll need a qualified teacher and some regular students to draw from.

5. Yoga retreats & workshops

A great way to get started with starting up a small business is running yoga retreats or workshops. Not only will these gigs help teach you more about the industry and what it takes to run an event like this successfully, but they can also provide a steady source of income that would otherwise be difficult to come by in the beginning stages of running this type of organization.

Types of Businesses

There are many different types of businesses, but all of them require the same basics: an idea, a plan, and hard work. In this article, we’ll explore how to start a yoga business and give you tips on what to consider when starting a yoga studio or teaching yoga classes.

Yoga is becoming more popular by the day, and with that comes the need for more yogis to get their hands on this amazing practice. If you’re thinking about starting a yoga business, here are some things to keep in mind:

-First and foremost, decide what type of business you want to start. There are many options available, from teaching classes and workshops to running a studio or online course.

-Once you have an idea for your business, come up with a plan. This includes figuring out what equipment you’ll need (yoga mats, blocks, straps), determining your branding strategy (what name will you use?), and creating marketing materials (a website, blog, social media accounts).

-Finally, put in the hard work! Beginning a yoga business is no easy task – it takes dedication and lots of effort. But if you’re willing to put in the work , there’s no reason why you can’t build a successful yoga business. The best part about running a yoga business is that it puts your passion for the practice to work and allows you to make an impact on people’s lives through your own practice, services and products. Want to learn more? Read this guide from Yoga Journal!

Economic Impact on the Community

The economic impact of yoga on a community can be positive or negative. On the one hand, yoga may provide jobs and income to local businesses. On the other hand, yoga classes may contribute to increased traffic and noise in an area, which can negatively impact businesses and residents. Ultimately, the economic impact of yoga depends on a variety of factors, including the size and type of the business, the frequency and duration of classes, and local zoning laws.

Helpful Resources for Starting a Yoga Business

There are many helpful resources available to help those looking to start a yoga business. Here are a few of our favorites:

Yoga Journal’s “7 Steps to Starting and Running a Yoga Studio”
The Yoga Business Journal’s “Starting a Yoga Studio: A Step-By-Step Guide”
The Yoga Teacher Training Institute’s Guide to Starting Your Own Yoga School
The Huffington Post’s “How To Start A Yoga Business From Home: The Ultimate Guide For Beginners”

All of these resources provide valuable information on topics such as licensing requirements, branding tips, marketing strategies, and more. It is important to do your research and find the resources that will work best for you and your studio.


Yoga is an incredible way to improve your health and well-being, but it can be hard to make a living as a yoga teacher. This article will outline the basics of starting a yoga business so that you can start making money from your practice. From setting up a business plan to marketing your classes, this guide has everything you need to get started. So what are you waiting for? Start planning your journey into the world of yoga today!